YES

Academy session 3 of 6 · Saturday, 24 October 2026

Go-to-Market & Growth

A good product still needs customers who find it, buy it and come back.

Open to everyoneFree to attend — Saturday, 24 October 202612:00–14:00 UAE time15:00–17:00 WIB (Jakarta)

Who can joinAnyone — the public and YES 2026 participants alike
WhenSaturday, 24 October 202612:00–14:00 UAE time15:00–17:00 WIB (Jakarta)
WhereOnline, so you can join from wherever you are
How longAbout 90–120 minutes: teaching, a worked case, then open Q&A

Register now so we can email you the Zoom link

One registration covers all six Academy sessions. It is free and open to everyone, and we will send each Zoom link to your email before the session.

Register for the Academy

Already registered as a YES 2026 participant? You do not need to register again — your Zoom links come with your participant registration.

Register for the Academy

One registration covers all six sessions. We will email you the Zoom link before each one.

Already registered as a YES 2026 participant? You do not need to fill in this form — your Zoom links come with your participant registration.

We keep your name, email and your answer above to send you the session links. No account is created, and this is not an application to the YES 2026 competition.

The key question

How do we win and keep customers?

What you will learn

  • Choose the right channels to reach customers
  • Position your brand clearly
  • Turn interest into paying, returning customers

Takeaway

A draft of the go-to-market section of your Business Proposal.

Your speaker

Ali Seto, who has spent ten years building the commercial drone industry in the Middle East

Ali Seto

Commercial drones and disruptive technology, Middle East · FEDS

Ali Seto has spent the last ten years building the commercial drone industry across the Middle East, from the ground up.

Ali joined FEDS in 2016 as its very first marketing hire, while the company was still a regional startup — then helped build the brand, scale its distribution business across the Middle East and Africa, and launch FEDS Drone Academy. As its Managing Director, Ali grew the academy into a tri-regulator approved training organisation recognised across the GCC.

That meant working every layer of the industry — hardware, operations, compliance and commercial strategy — alongside regulators, operators and enterprise clients in the UAE, Saudi Arabia and beyond.

For this session, Ali brings the playbook for taking something new to market in this region: building a brand people trust, scaling distribution, and turning emerging capability into real outcomes for clients.

The YES 2026 competition

Ready to turn your idea into a business?

The Academy sessions are free and open to everyone. Join YES 2026 as a participant and you also submit a business proposal reviewed by practitioners, pitch at the Semi-Finals, and compete for the Grand Final in front of a five-seat panel — 9 September 2026 – 31 January 2027. Free to enter, for Indonesian citizens aged 18–35 living in the UAE.

Apply for YES 2026Check if you are eligible
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Questions about this session?

Write to info@sayyes.ae. All six sessions are listed on the speakers page, and the full schedule sits on the programme page.